One of the highlights this year so far is the interactivity of my courses. For Problem Finding / Problem Solving I took a Learning Styles Inventory which indicated I am a concrete learner (as opposed to abstract). This basically means I learn through hands-on experiences, as opposed to observation. So, the more I get to actually try new things as I learn them, the better!
In Problem Finding / Problem Solving with Professor Sara Beckman, we’ve been using Design Thinking techniques to try different frameworks. This often involves Post-Its (see my Information Map above). I particularly like how the large format (my map is approx 3 feet x 4 feet) and temporary nature of the post-its encourages you to “play” with concepts. There’s something very freeing – and qualitatively different – from typing on a computer. It’s messy, and less ‘final’ – and even though in this case it’s not necessarily something you’d share with others because it’s too messy – it still helps me visualize connections and make new insights that I may not have had without it.
In Negotiations class with Professor Holly Schroth (which yes, is as great as everyone says it is!), we actually practice negotiating every. single. class. This is absolutely a discipline you can’t learn without doing, so each week we’re given a case and a role to play. Some of the cases are between two people, others are multi-party. You have to be very well prepared – the rule of thumb is that you prep five times as long as the negotiation is supposed to take. This week, we’re working on a ‘shadow negotiation’ which means we connect with other class members outside of class to “pre” negotiate before the actual negotiation – it’s both part of the prep work by learning what’s important to your negotiating partners, and actively influencing them by sharing what’s important to you. It’s been very illuminating to try on the roles and practice your technique live, and with immediate feedback, each week.
In Strategic Brand Management with Professor Lynn Upshaw, my team just turned in our Customer Experience Audit. We picked a brand (Gap in our case) and analyzed their brand position, customer touchpoints, and marketing strategy and made some recommendations. It’s been very illuminating to look at a brand in real time – one of the comments we made in our paper was how so many of the postings on Gap’s Facebook wall are of fans posting pictures of their children in Gap clothing. And yet, it seemed Gap wasn’t participating in that outpouring of loyalty – no ‘likes’ or comments on the photos. And lo and behold, today Gap posted a photo album of their favorite fan photos! So it’s nice to see an insight acted upon (even if Gap had no idea we made the insight.)
– Jennifer Caleshu