Haas Blog Marketing Challenge!

My sister-in-law, who was a Berkeley undergraduate, brought this up a few weeks back, while we were having dinner over Labor Day Weekend. She thought of the following as a possible idea for marketing our beloved business school.

Not just an Avocado

Can you think of a short-blurb, marketing idea for Haas (another slogan, mantra or image)? If so, I’ll open the unofficial gauntlet/challenge and be willing to post the best ones later on to the blog.
Feel free to send them to: tlee328@hotmail.com and I’ll sort through and post some of the best on a later date. Please note that there is no prize and we reserve the right to re-use as we see fit, though I will try to give credit where credit’s due. 🙂
– Tim

Meeting the Bloggers

It’s sometimes funny that I feel like I learn more about my fellow bloggers via the blog than in person. With different schedules and not necessarily being on campus at the same time, it’s great that we can get connect by reading one another’s postings.

A few weeks ago, I met first year blogger Aaron French. Aaron was chatting with one of my friends in the courtyard just before classes started and we were introduced to one another. I still need to check out the Sunny Side Cafe to find out what Aaron is cooking up – literally.
At the Halloween party held at the Gallery Lounge in SF a few weekends ago, it was really cool that first year blogger Sonny Chinthamani came up to me and said hello. Here we are sporting both acceptable attires for the evening.
It was great to catch up with folks outside of campus for the evening and we had a festive group as you can tell….

Seasons of Change

What an exciting year it has been so far. With elections over and Obama as the new President Elect, it certainly is a “time of change.” Note: I can’t help but wonder whether this phrase alone will be repeated a million times over in the next weeks/months/years–I’m already sharing in that conspiracy. 🙂

Speaking of change, since my last post, it’s already midterms in the second set of first-year Fall classes (say that ten times fast). I think I’m already looking forward to Thanksgiving and a brief break (and turkey).

For me, Accounting has been a bit dry– we’re preparing for a midterm this Saturday, and some problems take a while– but practice makes perfect, I suppose. My wife is actually a CPA– though she’s now switched to something else that is detail-oriented: pastry and baking arts (go figure)– and has been able to give me some tips. One of her best ones was to just write off mismatches as “immaterial” (don’t worry, she was joking). 🙂

From my perspective, it definitely has made sense that we understand how to read and use financials, but I share many classmates’ frustrations in learning the sometimes painful ins and outs (read: the rules and procedures).

In Marketing, there are reinforcement of concepts from our previous Organizational Behavior class (like the adoption curve, with chasm included; Maslow’s Hierarchy of Needs, etc.), which makes sense if you expand OB to the behavior of our customers. The marketing class has also had many eye-openers for how to properly scale opinions on differentiators, create marketing strategies and identify routes to success and common pitfalls (e.g. customer vs. product-focus), etc. Speaking of which, BusinessWeek had a recent marketing-related article on how luxury brands are having to act more rational in this economy (http://www.businessweek.com/print/magazine/content/08_45/b4107060250193.htm)– it’s always nice to tie in current stuff!

By the way, we here on the blog site welcome constructive comments! Feel free to let us know what thoughts we may have piqued– or whether you agree, disagree, or have your own thoughts. Always nice to hear from other students, prospective ones or alum.

– Tim
P.S. Loved that extra hour of sleep from “Fall back” (daylight savings).